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a man indicating some stars used to measure the online reputation

Online Reputation: An Introduction [2023]

In a globalized and digitized world like the one we are living in, it’s essential for any entrepreneur to worry about the perception of the online reputation of his business. For this reason, it’s necessary to dedicate sufficient time…

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a laptop showing a page about google ads and seo

Google Ads and SEO: An Updated Guide [2023]

Have you ever wondered what strategy represents the best way to increase the views of your website? Nowadays, we can rely on many tools capable of solving this problem. But currently, what’s the most advantageous one?…

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a padlock as a symbol of ssl certificate

SSL, TLS & HTTPS: A SEO Perspective [2023]

In this paragraph we will be explaining the importance of using SSL, TLS & HTTPS in a website and its effects when adopting and optimizing SEO practices. Having a proper SSL certificate is also critical for building your customer trust. The more comfortable…

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a man on a laptop trying to improve a website speed

Website Speed & SEO: An Updated Guide [2023]

In this article we dedicate few paragraphs to the analysis of the main variables that influence the loading speed of website pages. To tell the truth, this aspect is considered as one of those most important factors related to Search Engine Optimization. In fact…

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a laptop showing a page of a seo blog

SEO for a Blog: A Guide for Bloggers [2023]

In some of the previous articles we have already covered and explained the principles of Search Engine Optimization, but now, we’d like to dedicate few more paragraphs to examine, exclusively from a blogger’s perspective, the most important and crucial aspects…

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a man booking a digital marketing consultation using a tablet

10 Reasons to Book a Digital Marketing Consultation [2023]

Over the last decade, on the internet, we often may come across the expression ‘digital marketing consultation’ but we still might not know what types of services people are referring to. A digital marketing consultation is a very concrete and useful service ideal for…

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a smartphone with an app to create qr codes

How to Create QR Codes [2022]

Even if, nowadays, QR Code are undoubtedly well known among digital marketers, many users are still are not aware of the various differences between the types of QR codes and yet they are not fully familiar with the considerable functionalities and advantages…

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a girl on a laptop using SEO tools

SEO Tools: An Introduction [2022]

How can you increase organic traffic? How to drive more visitors to your website? For this reason, you can take advantage using SEO tools, designed for research, analysis, and resource different techniques on Search Engine. These instruments help you understand…

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a laptop with a note showing tips about how to start a blog

How to Start a Blog: A Beginner’s Guide [2022]

Ever wondered how to start a blog and make money from it? We know starting a blog can be a bit terrifying, especially if you’re a newbie. There’s this thing called hosting, SEO, title, description, and other geeky stuff. Guess’s not that difficult. In fact…

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a user taking advantage of a qr code generator online

Why You Should Use a QR Code Generator Online [Update 2022]

With the advent of smartphone culture, we’re seeing a shift in consumer behaviour. It’s all about accessing everything in a snap and getting the information from one person to another or from businesses to consumers. For this, marketers use different strategies…

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hands typing on a laptop an article about human psychology

Human Psychology in Digital Marketing [2022 Update]

In reality, once you try to engage with buyers the way they’ve hoped effectively and efficiently, you can certainly drive more actions to your website. This involves identifying a consistent pattern or trends and studying what works best for everyone. But how can…

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a laptop used for email marketing

Email Marketing for Entrepreneurs: A Complete Guide [2022]

As entrepreneurs, you need to take advantage of the benefits of email marketing softwares and their campaigns in order to find, attract and nurture potential clients; sales funnel likely already include several communications platforms and other marketing tools…

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a graph showing conversion rate data

Conversion Rate in Digital Marketing: A Guide to Boost Your Sales

Above all, a conversion rate is a record or a percentage that defines a completed action. As in terms of digital marketing, conversion rate defines how many percentage of visitors come to your website has converted into sales. Depending on your business goal, you can change the metric as per your requirement…

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a laptop screen with icons regarding email marketing tools

Email Marketing Tools: An Updated Guide [2022]

One email marketing tool that has been recently creating a lot of buzz is AWeber; in our opinion this company has established itself as one of the enduring and popular email marketing platforms out there. AWeber’s template simplifies the process of creating both simple…

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a person typing on a laptop to optimize a website with seo and sem

SEO vs. SEM: The Difference between SEO & SEM [2022]

According to the most recent statistics, there are a total of 1.86 billion unique websites online. This doesn’t mean you’re going to have almost 2 billion competitors. Online retailers represent a fraction of that, but the larger point is that the Internet is unimaginably crowded…

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a laptop screen with an icon about sales funnel stages

Sales Funnel Stages & Definition: An Updated Guide [2022]

Ever wonder about the journey of a customer? How do they enter your website, what makes them interested in your product, and what do they mostly do before making a purchase? The journey can be mapped by a sales funnel, a core concept that can take your business…

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