Google Ads and SEO: An Updated Guide [2023]

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Have you ever wondered what strategy represents the best way to increase the views of your website? Nowadays, we can rely on many tools capable of solving this problem. But currently, what’s the most advantageous one? If you want to answer this important question, we recommend you read this article. Here we will compare the benefits obtained by using Google Ads (Google’s paid advertisement) and those achievable through SEO (Search Engine Optimization) practices.


Google Ads & SEO


Introduction to Google Ads

Google Ads are paid ads offered by Google; these tools are the most popular and recommended choices, especially for beginners. In this case, the campaign cost is based for each click received and it’s not fix. Instead, it’s determined through auctions where the values of the bids are different for each keyword. Google’s paid ads appear alongside organic search results, both at the very top and bottom of the search results page. A peculiar feature of Google Ads is that it has a great capacity to be one of the most effective in the short term; it’s a tool that can generate traffic with immediate effectiveness.

The use of Google Ads can bring several advantages such as: the possibility to customize your campaign according to your budget or the availability to publish ads on other Google channels. Other features are the following: the possibility of defining multiple parameters, including the time of the campaign, geolocation tools, the availability of statistics and graphs to assess the success of the campaigns.



Introduction to SEO

Search Engine Optimization identifies all the techniques used to help a website rank high in the search engine results pages. SEO practices are long-term web marketing strategies, and these techniques work better when they target a narrow category of keywords, since they are less competitive.

The most important and well-known SEO practices consist in publication of updated and interesting content, the collection of links from authoritative websites that direct to yours, the research of keywords with high search volumes to be inserted into the pages of your website, the adoption of a simple and accessible language to facilitate the reading and understanding of the contents.


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Google Ads: 4 Reasons to Start Using Them

Google Ads are a great tool that can be of great help to you and your business in the following circumstances:

  • It’s a great way to generate initial traffic to your website, especially if it’s new.
  • It can help you increase the number of your website visits when your website is already present for a while
  • It gives you insightful data to identify and follow search trends
  • It helps you reach potential clients in a targeted area



In conclusion, when it comes to evaluating the efficiency of SEO and Google Ads, what is really the best option? In  this regard, we can say that there is not a unique answer to this question. SEO and Google Ads may be different, but they complement each other perfectly. If used together and consistently,  they are able to generate a complete and effective digital marketing strategy. Do you want to know more? Book a consultation with our company!

Disclosure: Links and ads, inside this article, are sponsored. If you purchase through them, we may receive a commission at no extra cost to you.
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I'm the founder and editor of this tech blog. My mission is to help people providing tech news, reviews and tutorials of the products that I consider essential to be successful in traditional and online entrepreneurship.


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