In some of the previous articles we have already covered and explained the principles of Search Engine Optimization, but now, we’d like to dedicate few more paragraphs to examine, exclusively from a blogger’s perspective, the most important and crucial aspects that can successfully influence the SEO of a blog and so its ranking on famous search engines such as Google, Microsoft Bing, Yahoo etc…
SEO for a Blog: Let’s Start
Nowadays, successful bloggers should always be aware of the fact that, in order to successfully rank on main search engines, they need to pay attention to these useful recommendations:
The introduction of every article must always be easy to understand, well-written and complete. It must contain – since the first few lines – the main message or teaching to communicate to the audience.
Appropriate Font Size
Bloggers must also choose the appropriate font size and design. This way they can make it easer for their public to read the content. A larger font size will help people better read, especially on smaller devices.
Successful bloggers must remember to use some white spaces to create few paragraphs. This way they can facilitate the comprehension of the articles. In additions, each line of the text should not be excessively long; in fact, the longer the lines, the more difficult it will be for the readers to understand the meaning of the text.
In addition, bloggers should never underestimate the importance of colors, text design, graphics elements such as bullet points, lines and numbers.
SEO for a Blog: More Tips
Each blogpost must cover good quality content and topics. Search Engines, nowadays, can read the text and understand if the article is Authoritative, Trustworthy, Relevant, Useful, helpful, Insightful and Interesting. The better the quality of these parameters, the higher will be the overall ranking and the SEO of your blog will be optimal.
Optimize Article Lenght
Bloggers must also remember to correctly optimize the length of their articles as well. However, for SEO purposes, each article inside the blog should never have less than 300 words. In this circumstance, search engines may not index this content as they would consider it as ‘not relevant’. For this reason, bloggers should focus to write articles of about 900 words long and organize them into few short paragraphs.
In addition, articles should always be focused on one well-defined topic, objective or teaching. Every article, should always have a clear purpose and be aimed to deliver some sort of message. At the end, each blogpost should deliver great value to the audience.
SEO for a Blog: Let’s Sum Up
In conclusion, if you are a blogger and you want to improve the SEO, and so, the ranking of your blog, you should consider following this simple guide. In addition to that, remember that successful bloggers, first of all, are motivated by their desire to deliver quality to their audience; this activity can take a lot of time and commitment but, at the same time, it can deliver outstanding results. That being said, Search Engine Optimization still plays a great role in the success of your blog. For this reason, its optimization must be a priority.