Conversion Rate in Digital Marketing: A Guide to Boost Your Sales

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a graph displaying conversion rate data

Conversion Rate in Digital Marketing: in other words a metric that has the entire industry in talks. Unlike Cost-per-click or Click-through rate, it describes how you can turn your website visitors into sales; generally speaking, the higher the number, the better! Later in this article, we’ll discuss the definition of conversion rate calculator in digital marketing, what are the best industry numbers and some helpful tips.



What is the Conversion Rate?

Above all, a conversion rate is a record or a percentage that defines a completed action. As in terms of digital marketing, conversion rate defines how many percentage of visitors come to your website has converted into sales. Depending on your business goal, you can change the metric as per your requirement. For example, you can use it to:

  • Track your website sales
  • How many customers have opened your mail?
  • Signup for a giveaway form
  • Filling out a registration form
  • How many visitors have bounced back from a landing page or switched from one page to another?

There are plenty of other actions that can be implemented here, but the basic ideology is the same; the more conversion your site has, the better the chance of growing.


Conversion Rate Calculator in Digital Markting

Calculating the conversions of your website is easy. Firstly, all you have to do is take the number of people who visited your website or engaged with something and divide the number by the total conversion (and multiply by the percentage). Here’s a simple formula:

Conversion rate = (conversions/total visitors) * 100%

For instance, suppose you had 15.326 visitors per month on your website and the total number of sales you had is 1860. Now, as per the calculation, your conversion rate is 12.136%. Easy right? This metric is used in almost all the analytic tools (Facebook Ads, Google Ads, Google Analytics). All of these tools can easily show your website conversion rate, based on a number of different metrics.


Why does the Conversion Rate Matter?

Conversion rates are therefore an effective way to measure the progress of a campaign and predict what strategy can best work in the future. As conversion rates determine the total number of contacts you have on your website, it is one of the effective ways to improve your business. As with the example, they are particularly important if you’re running an eCommerce business and want maximum sales on every visitor. It can be also used in the ROI of a campaign to see what is scaling and whatnot.

When used correctly, it can reveal relevant data for a website, that you can effectively use in every marketing campaign; from lead generation to advertising copy. If your data shows that your conversion rate is lower than expected, then you might have to spend some time on the improvements.


a man and a calculator for computing the conversion rate in digital marketing


Industry Rate Benchmark for Conversion Rate in Digital Marketing

If you run a business, you understandably want to know what is the best conversion rate percentage for your business. As per the industry standard, here are some benchmarks of 2021-22.

Industry Organic Search
Apparel 2.77%
Business & Industry 4.51%
Finance 4.74%
Law & Government 7.45%
Sports & Fitness 3.83%

To clarify, there’s no rule of thumb that your business should fall to these criteria. As mentioned above, the conversion rate can be tracked in a lot of different ways, so depending on your metric these values can change. Generally speaking, the average conversion rate of an eCommerce store is 1.33%. A conversion rate higher than 3.6% is considered in the list of stellar performance. If your store has anything lower than the given value, then there’s room for improvement. Unlike a typical brick-and-mortar store, eCommerce store owners are unable to physically see where they are lacking. To help with this, here are some points that you can follow.


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How to Improve your Conversion Rate?

In addition, if you’re looking to improve your conversions – no matter it’s for your social profiles, website, or email; these tips will help you squeeze most customers from your visitors.

Add a pop-up to your website

A nice way to welcome your new visitor is to showcase a popup that reflects what your brand is about and what problem are you solving. The average conversion rate for a popup is around 3.09% and plays a significant role in the overall improvement of your website conversion rate.

Remove unnecessary content

Don’t overdo your website with so many irrelevant things. Many marketers make this mistake and end up hurting their brand credibility. Think from your customer perspective, do you really want to buy a completely out-of-form product? Create relevancy and only sell extra products in terms of up-sell and cross-sell.

Add user-generated content

Testimonials and reviews play a vital role in the overall development of your website and give a sense of clarity to the visitors that you really care about your customers. In addition, reviews help customers therefore better make buying decisions.

Make the initials easy

There’s human psychology that we prefer to finish things faster. So, when it comes to your website, make sure that the buying process is super easy. Instead of introducing so many meta fields, try to limit the process to max 3 steps. The easier you make the buying process, the better your chance of making a sale.

Start A/B testing

One of the best ways to check any campaign is to start A/B testing. This not only saves you time but a lot of resources. A lot of the click tracking tools provide you with such options. Make sure to look around for this feature before you make anything live for the general public.



In conclusion, now that you know what conversion rate is and how you can best improve it; go ahead and try out some new tricks on your website. Remember, you’ll only get one chance to make a first good impression, therefore make it quick and memorable for your visitors. Once they buy something from your brand, they will certainly come back for more.

Disclosure: Links and ads, inside this article, are sponsored. If you purchase through them, we may receive a commission at no extra cost to you.
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I'm the founder and editor of this tech blog. My mission is to help people providing tech news, reviews and tutorials of the products that I consider essential to be successful in traditional and online entrepreneurship.


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