With the advent of smartphone culture, we’re seeing a shift in consumer behaviour; it’s all about accessing everything in a snap and getting the information from one person to another or from businesses to consumers. For this, marketers use different strategies to deliver the message to the audience. And when it comes to one of the trending channels in the marketing industry, there’s nothing better than looking for a QR Code generator online and use a QR code reader.
Using QR codes not only allows marketers to deliver the right information – via a QR Code reader – but also improves customer engagement. This gives marketers an upper hand to retarget customers and create a personalized experience. QR codes are surely seeing an epic revival in the post-pandemic touch-free world. Let’s explore their origin, how you can use a QR Code generator online, how they work and how you can use them to refresh your marketing efforts.
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What is a QR Code?
Firstly, QR Codes stand for Quick Response Codes: they are scannable barcodes that store information. Mostly represented by a sphere box, they are commonly used to redirect users to a landing page, social media account, store coupons, and more. For instance, you can use them at the back of your business card to redirect the customer to your Facebook page. A QR code available in a restaurant might redirect you to their survey page where you can share your feedback. These codes vary in design and primarily fall into two categories: static or dynamic.
Static QR Codes: Ideal for storing fixed information. Think like passwords, Wi-Fi, access code, or employee ID numbers.
Dynamic QR Codes: This can be changed as much as you like, as the information isn’t ingrained. It redirects the user to a certain page or URL at any time.
One of the major benefits of using QR codes is its ability to scan the metrics. While it doesn’t access personal information, you can check the location, time, and device type. And as marketers, you know how important these metrics are.
How to Use a QR Code Generator Online for your Business
Above all, how can you take advantage of this trending technology? Keep in mind that these codes are more than just scanning – The use case ideas are endless.
- Direct clients to social profiles or websites
- Give customers an insight look to your store
- Can be used in a direct mail, business card, postcard, or a discount code
- Direct users to download an app
- Share digital menu or feedback in food chain business
- Let people enroll in an event or webinar
- Deliver AR content to the masses
- Link to special content such as a crash course or an exclusive YouTube video
- Deliver step by step instructions to a product or service
- View business location or a specific address
Here are some of the use cases that can help markets better refresh their marketing efforts.
QR Codes for Marketing
They Help you Target Consumers on the go
Nowadays, who has time to ask for an opinion? I mean, if you’re running a restaurant, there’s an 85% chance people won’t leave feedback, simply because they are in a rush. Integrating QR codes into your store signage can therefore help you better interact with your consumer. Whether you’re providing an easy way to sign up for your newsletter or a shopping coupon, these codes make it easier for you to access information fast.
They can Help make your Brand stand out
The number one marketing effort is to differentiate your business from your competition. When used correctly, a QR code generator online can help you spike curiosity in your customer’s mind. Use this opportunity to create valuable content or exclusive offers to carry that curiosity to sales. For example, you can create a pamphlet and ask your customers to scan it and enter a giveaway. There are just endless opportunities.
QR codes Breathe new life
When was the last time you went to a library? If you responded “the end of the world debate” or “how global warming is changing our weather?” Using these codes can help you land an ever-lasting impression on your reader’s mind. No matter what topic you have, whether it’s a blog post or a web page, they will surely listen to your call and act.
They are free and easy to set up using a QR Code Generator Online
There are plenty of online QR Code Generator online that can help you create QR codes. All you have to do is insert your landing page or URL and your code is ready. You can then download the code as an image file or share it on the web. In fact, Google Chrome has recently introduced this feature on their native browser. All you have to do is click on the share button and the browser will automatically create a QR code, for that specific landing page.
They make Real-Life interaction
Many offline businesses are shifting to digital advertising, which is more accessible, creates more engagement, and offers a predefined track record. A QR code reader adds real-life interaction by turning regular components into dynamic call-to-action buttons. You can use this to ask customers to leave a 5-star review on your Facebook page to visit your store promotion page, there are plenty of options to interact with your customer. For example, even schools, colleges, museums, and parks are leveraging this technology to breathe life into displays.
The Rise of QR Code Generator Online
In conclusion, QR codes certainly have their moment in the digital marketing game. Many brands are making a shift to this technology as it offers a better user experience. Top brands like Amazon, Apple, Nike, Adidas are investing in QR codes marketing. If you’re thinking about using them in your next marketing campaign, remember to add some sort of value. For instance, your customers will feel inspired when using a QR Code reader in order to scan a promotion or coupon code.
Please note: ‘QR Code’ is a trademark of Denso Wave Inc.
