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With the advent of smartphone culture, we’re seeing a shift in consumer behaviour. It’s all about accessing everything in a snap and getting the information from one person to another or from businesses to consumers. For this, marketers use different strategies…
Link tracking, also known as url tracking, is a measurement/reporting software that tells where people tap or click on a website, landing page, apps, email or any other media. Link tracking can help you nicely place CTA campaign, track and improve your website…
In reality, once you try to engage with buyers the way they’ve hoped effectively and efficiently, you can certainly drive more actions to your website. This involves identifying a consistent pattern or trends and studying what works best for everyone. But how can…
As entrepreneurs, you need to take advantage of the benefits of email marketing softwares and their campaigns in order to find, attract and nurture potential clients; sales funnel likely already include several communications platforms and other marketing tools…
Above all, a conversion rate is a record or a percentage that defines a completed action. As in terms of digital marketing, conversion rate defines how many percentage of visitors come to your website has converted into sales. Depending on your business goal, you can change the metric as per your requirement…
One email marketing tool that has been recently creating a lot of buzz is AWeber; in our opinion this company has established itself as one of the enduring and popular email marketing platforms out there. AWeber’s template simplifies the process of creating both simple…
According to the most recent statistics, there are a total of 1.86 billion unique websites online. This doesn’t mean you’re going to have almost 2 billion competitors. Online retailers represent a fraction of that, but the larger point is that the Internet is unimaginably crowded…
Ever wonder about the journey of a customer? How do they enter your website, what makes them interested in your product, and what do they mostly do before making a purchase? The journey can be mapped by a sales funnel, a core concept that can take your business…
As consumers migrate to the web for most of their purchases and influencers determine what sells; it can feel overwhelming to know how to connect your product with your target client base. You know that you need several types of robust digital marketing strategies…
The gig economy is rapidly swaying the portion of traditional ‘9-5ers’ but many aspiring bloggers are still unaware of the strategy, determination and consistency it takes to successfully make money blogging. The better you set your expectations and prepare…
What’s Search Engine Optimization? If you are an entrepreneur and you are planning to use the web as part of your digital marketing strategies, you must know the answer to that question. But, more importantly, you will need to understand how SEO can improve…
